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Comparing Visitor Traffic on Vacation Rental Web Sites

4. A1Vacations 648,000

5. Vacationrentals 533,000

6. VacationRentals411 256,000

7. VacationHomes 240,000

8. Findvacationrentals 225,000

9. Perfectplaces 225,000

10. VacationHomeRentals 201,000

3. Traffic Per Vacation Rental Property Listing

We can use the estimate of the visitor traffic for a vacation rental web site from Traffic Estimator, together with the number of properties listed on each site, to generate the average number of visitors per listing for each site. Of course, not every property on a particular vacation rental web site will receive the same number of visitors ( we will come back to this point later), but this at least gives a means to compare vacation rental web sites on a more normalized basis. As you can see below, this significantly changes the ranking order of the vacation rental web sites we are comparing. For example, by this measure, a listing on a1vacations should receive on average 116 visitors per month, compared with only 27 visitors per month on either VRBO or VacationRentals.

Rank Using Average Visitors per Listing

1. A1Vacations 116

2. Findvacationrentals 113

3. Greatrentals 81

4. VacationHomeRentals 80

5. Perfectplaces 56

6. Cyberrentals 52

7. VacationHomes 40

8. Vacation Rentals 411 28

9. VRBO 27

10. Vacationrentals 27

Of course, there are a large number of factors that influence whether visitors to a particular vacation rental web site will view YOUR vacation rental, then make an enquiry and finally confirm a booking. These include factors that the vacation rental web site controls, (such as the type of visitors it attracts and how easy it is to generate multiple enquiries without a lot of re-keying), factors that you the vacation rental owner control (such as the pricing and attractiveness of your listing), and some shared factors (such as the number of similar “competing” properties and their placing in the vacation rental site searches). However, all else being equal, vacation rental web sites with higher average visitors per listing are likely to generate more enquiries than those with lower average visitor numbers. This is certainly a factor you should consider when evaluating a particular vacation rental web site.

4. Conclusions

There are many factors which influence the number of bookings that a vacation rental owner will get from a particular vacation rental web site. However, making an assessment of the average number of visitors per listing on a particular vacation rental web site, using the techniques outlined in this article, will give an indication of the level of traffic you can expect from that site. When combined with other information, this can help you determine whether you should pay for a listing on that site.

Kevin Graham is the founder of Compare Owner Holiday Rentals (COHR). COHR provides a guide to choosing the best vacation rental sites. For further details, please see Compare Owner Holiday Rentals (http://www.compareownerholidayrentals.com).

You can also find Kevin’s Vacation Rental Forum blog at http://vacation-rental-forum.blogspot.com/

Author: Kevin Graham
Article Source: EzineArticles.com
Provided by: Beading Necklace

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