Posted by Barry Deen on February 16th, 2010 |
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</p>
<p>tags. Be sure that all your pages have different Header Tags, otherwise Google will penalize both pages.</p>
<ul>
<li>Alt Tags</li>
</ul>
<p>
<img alt="Keywords">
</p>
<p>While these tags don’t have significant impacts on your page rank, it does have an impact on your image rank. Often times, you’ll find that traffic coming from image searching can yield very high ROIs.</p>
<p>These fundamental tags will get you started on the road to high search engine traffic. Be sure not to use too many keywords, and to ensure those keywords are also relevant to the content of your page. It is very important to understand that the people coming from search engines are highly targeted visitors – meaning they are actually looking for you, so make sure you’re easy to find!</p>
<p>Author: <a href="http://EzineArticles.com/?expert=Barry_Deen">Barry Deen</a><br />Article Source: <a href="http://ezinearticles.com/?Code-Structure-For-SEO-and-Design&id=2036868">EzineArticles.com</a><br />Provided by: <a href="http://www.bumperguardian.com/">Bumper guardian</a></p>
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<p class="metadata"><a href="http://www.ixtapa-morelia.com/blog/tag/abc-web-design/" rel="tag">abc web design</a> . <a href="http://www.ixtapa-morelia.com/blog/tag/barry-deenarticle/" rel="tag">Barry DeenArticle</a> . <a href="http://www.ixtapa-morelia.com/blog/tag/content/" rel="tag">content</a> . <a href="http://www.ixtapa-morelia.com/blog/tag/header/" rel="tag">header</a> . <a href="http://www.ixtapa-morelia.com/blog/tag/keywords/" rel="tag">Keywords</a> . <a href="http://www.ixtapa-morelia.com/blog/tag/meta/" rel="tag">meta</a> . <a href="http://www.ixtapa-morelia.com/blog/tag/meta-tags/" rel="tag">Meta Tags</a> . <a href="http://www.ixtapa-morelia.com/blog/tag/meta-tags-description/" rel="tag">meta tags description</a> . <a href="http://www.ixtapa-morelia.com/blog/tag/page/" rel="tag">page</a> . <a href="http://www.ixtapa-morelia.com/blog/tag/search-engine-optimization/" rel="tag">search engine optimization</a> . <a href="http://www.ixtapa-morelia.com/blog/tag/search-engine-traffic/" rel="tag">search engine traffic</a> . <a href="http://www.ixtapa-morelia.com/blog/tag/these-meta-tags/" rel="tag">these meta tags</a> . <a href="http://www.ixtapa-morelia.com/blog/tag/title/" rel="tag">title</a></p>
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<h2><a href="http://www.ixtapa-morelia.com/blog/2010/02/design-your-website-for-maximum-search-engine-performance/" rel="bookmark" title="Permanent Link to Design Your Website For Maximum Search Engine Performance">Design Your Website For Maximum Search Engine Performance</a></h2>
<div class="post-info">Posted by R. L. Passman on February 16th, 2010 | <a href="http://www.ixtapa-morelia.com/blog/2010/02/design-your-website-for-maximum-search-engine-performance/#respond" title="Comment on Design Your Website For Maximum Search Engine Performance">0 comments</a></div><div style="clear: both;"></div>
<p>There are millions of live websites representing businesses and organizations around yet only a small percentage of those sites (around 2 to 3%) produce constant traffic. If traffic translates into sales, then it is absolutely necessary to improve the traffic potential of your website in order to achieve the success you want as an on-line marketer. Why are some websites successful and others are not? While the answer is not simple it may come down to designers not following a few simple design rules that have a long reach in developing websites that perform well as opposed to those that do not.</p>
<p>The most important rule, although strictly speaking, this is not a rule at all, is that <strong>nothing takes the place of powerful content</strong>. Content is king! Well written content that has the power to persuade is more important than almost anything else you can do on a website to give your website a chance of competing with the millions of others that exist. Properly indexed content will drive FREE traffic to your website through excellent search engine page rankings. Free traffic provides more evidence to search engines that your site is important and deserves a higher ranking…and so it goes.</p>
<p>There are some important things to look for in a good website design that will help drive your search engine rankings higher. I like to think of these as rules for effective design and I am going to share them with you in this article.</p>
<ol>
<li><strong>Create Uniform Page Layouts</strong>. Developing a template for page layout has multiple benefits. Your visitors will not be surprised by changing pages. They will not be left to wonder if they are still on the same site. Creating a uniform page layout also helps maintain and update website content through not requiring the designer to keep multiple designs in his or her head.
</li>
<li><strong>Use CSS to Create your Page Layouts</strong>. CSS or cascading style sheets control the layout and design elements of a website. By linking a css style sheet to each web page in your site you guarantee that the entire site will have the same layout and look. If you change your css code your entire website will be updated. Using css provides you with another benefit, smaller web pages that load faster and are more easily browsed by the search engine spiders.
</li>
<li><strong>Write HTML that will Validate when Crawled</strong>. Search engines regularly send out spiders or robots to crawl every site on the Internet. These spiders are really quite efficient. All they see is the HTML code. They do not see the images, the fancy colors, the great design elements you have coded into css. Nope, all they see is code and they want that code compliant with current rules. Write code that complies with the current w3.org web standards and make sure that your code is compatible with IE, Firefox, Safari and Opera at the very least.
</li>
<li><strong>Make Effective use of Meta Tags</strong>. Write meta tags for keywords, description and be sure to include a title that is descriptive. While keywords have taken on a less important role in search engine calculations, it is still important to match your title with keywords, descriptions and page content. Paying close attention to this area of design helps your website from disappearing into the back pages of a web search.
</li>
<li><strong>Use a Sitemap</strong>. Sitemaps act like seeing eye dogs to the search engine spiders. They literally take the robot by the hand and lead them through the rest of your site. Site maps help the spider to understand what your site is about and how it is organized which, in turn, helps boost rankings.
</li>
<li><strong>Design for Use and not for other Designers. </strong>Websites that are designed to impress other designers tend to be full of fancy graphics, flash animation, and loads of images. Forget about it. All this takes a long time to load and, because one of the factors influencing higher rankings is load speed, has the overall effect of reducing your website rankings. As a designer, I know just how much fun one can have designing with all the bells and whistles. It can be like a drug that one can’t seem to let go of. Designing with glitz is creative and it is rewarding but it does nothing for search engine optimization. I often use a very simple flash heading and an occasional fixed flash slide show with a few images. Other than that, I concentrate on content and an appealing, yet, simple layout.
</li>
<li><strong>Limit Content Where Possible</strong>. I like to see a whole page or nearly the whole page in the browser window without scrolling and without making the viewer squint to read the excessively small type font that some use. A dark 10 to 12 point font for content on a white or pastel background for the main content does not cause eyestrain when reading the page. By keeping pages short, especially the main landing page or the index page you gain the advantage of a very quick load and thereby improve your chances for a high page ranking from search engine algorithm calculations.
</li>
<li><strong>Use a Focused Keyword or Key-phrase as your Page Title and h1 Heading</strong>. One way of driving traffic to your site is to make powerful use of well researched keywords and key-phrases. By translating these into page titles and h1 headers you create a strong reason for the web crawling robot to report back to its search engine favorably thereby increasing your page ranking on a search under these keyword terms.</li>
</ol>
<p>So there you have it. Eight basic rules for website design that will help drive traffic to your site.</p>
<p>Author: <a href="http://EzineArticles.com/?expert=R._L._Passman">R. L. Passman</a><br />Article Source: <a href="http://ezinearticles.com/?Design-Your-Website-For-Maximum-Search-Engine-Performance&id=2012568">EzineArticles.com</a><br />Provided by: <a href="http://www.724gadgets.com/">Gadget reviews</a></p>
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